73 Point Marketing Check-List

We've figured out there are 73 ways to grow your business through marketing. These are split into three main categories:


1. Get new customers

2. Get existing customers to spend more

3. Get existing customers to spend more frequently


Run through the list below with your account manager and find out what your opportunity score is. Then you can put a plan in place to start doubling the size of your business!

73 Point Marketing Audit

73 Point Double Your Sales Marketing Audit

Website
Report/Guide
Book/E-Book
Samples trials
Quizzes surveys
Free consultation
Coupons vouchers
Flash sales
Webinar
Blog
Catalog/brochure/leaflet
Online shop (e-commerce site)
Physical Gift (as reward)
Loss Leader Offers
Live Events
Traditional PR with Press / Media
Networking events
Tradeshows
Channel Selling, i.e., Amazon, eBay, etc
Facebook (Paid Ads)
Facebook(Organic) i.e.Groups
Twitter (Paid Ads)
Twitter (Organic)
LinkedIn (Paid Ads)
LinkedIn (Organic) i.e., Posts/Groups
YouTube (Paid Ads)
YouTube (Organic)
Instagram (Paid Ads)
Instagram (Organic)
Other Social Media
SEO (Search Engine Optimisation)
Google Ads (Search network)
Google Ads (Display Network)
Bing PPC
Yahoo PPC
Affiliate/Joint Ventures/Referrals
Groupon/Wowcher
Artificial Intelligence
Advertising Offline (Magazines, newspapers)
Display Advertising Online
Physical Mailing
Email Marketing
Radio Advertising
TV Advertising
Distributed Sales Force
Wholesaling
Review Sites (Yell, Trip Advisor Etc.)
Mobile Loyalty App
Immediate Up-Sells
Cross Sells
Bundles/Kits/Buckets
Line Extensions
Subscription/community
Membership Association
Consulting/Training
Customer Appreciation Events
Done For You Service
Expedited Shipping Offers
Warranties/Insurance
Downsells
Regular Email Newsletter
Automated Sequential Email Follow Up
Exit Offers
Bounce Back Offers
Landing Pages for exclusive offers
SMS
Loyalty Programme
Cart Abandonment Follow Up
Direct Mail To Existing Customers
Phone Follow-Ups
Coupon/Gift Cards
Newsletter/Magazine (Physical)
Customer Appreciation Sales/Offers
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